Gruppo Bertoldi
A family
Shaping ambitious and sustainable growth through strategic thinking, capital
and entrepreneurial culture.
venture capital
Gruppo
Bertoldi
A family
venture
capital
Shaping ambitious and sustainable growth through strategic thinking, capital
and entrepreneurial culture.
Bertoldi Holding is a private investment Company controlled by the brothers Gianluca and Giacomo Bertoldi. The first activities date back to the sixties, when their grandfather Aldo Bertoldi, a strong and entrepreneurial businessman, focused its activities on the market of import and export of spices, dried fruit and coffee.
The opening of the first supermarkets under the Orvea brand, left an indelible mark in Trentino: we contributed to the development of local economies with a sales format that was not yet known. It's been over half a century and several generations have succeeded; to date, the 3rd generation is in command with a new holding company, Bertoldi Holding.
The activities of Bertoldi Group are today concentrated in the operational management of the group companies, in the investee advisory and in the development and research of new businesses, operating and investing primarily in the areas of food distribution, real estate and fintech for a better financial and digital world, successfully carrying out entrepreneurial initiatives built in more than six decades of experience.
1940
The trolley that changed the world
The experience of a decade brought us to think of a new retail shopping experience: this was the year of the inauguration of the first "Orvea supermarket", in the central Via Belenzani in Trentino: we definitely changed the way people were used to buy food and groceries with the first self-service supermarket in town.
1948
The post-war products
Right after the 2nd world war, we started the activity of importing "new" products for a post-war Italy that needed to reborn: dried figs and sultanas from Turkey, prunes from California, pineapples from the Ivory Coast, peanuts from China, pepper from Sarawak.
1960
The The first Orvea supermarket is born
The experience of a decade brought us to think of a new retail shopping experience: this was the year of the inauguration of the first "Orvea supermarket", in the central Via Belenzani in Trentino: we definitely changed the way people were used to buy food and groceries with the first self-service supermarket in town.
1960 A photo of the shelves inside our first supermarket in Trento, Via Belenzani.
1970 A typical day at the Orvea store in Arco (Trento).
1996 Cashiers posing while waiting for the opening of a new Orvea supermarket in Affi (Verona).
2014
Redefinition of objectives
After more than half a century spent managing ordinary businesses and a supermarket chain that needed to bridge a competitive gap, we started pursuing new businesses and the third generation of the family with Gianluca and Giacomo took over the company by selling some side activities of the group. Bertoldi Holding decides in that year to invest more than 10 million euros in the development of the group.
1997 Gianluca and Giacomo Bertoldi in a childhood photo at the Caddie offices in Canton Ticino.
2016
Real estate digitalization with a Fintech mindset
Walliance is born, the first Italian real estate crowdfunding platform, authorized by Consob and Bank of Italy came alive to disrupt the entire Real Estate sector. With +180 millions € invested as of today, 180 real estate developments, it has more than 100k active users.
2021 A photo of Walliance headquarters, in Renzo Piano's “Le Albere” district.
2022
The world has changed
The world has completely changed, consumption methods have been almost entirely wiped out by a digital world. To continue our growth over the next years and beyond, we had to watch forward, understand the trends and forces that could shape our enterprise in the future while moving quickly to prepare us for what has yet to come. We continued to invest in high-quality teams with short-term profitable companies.
2025
Beyond borders
The investment landscape is evolving rapidly, and we are committed to seizing emerging trends by investing in luxury residential opportunities and the growing co-living sector. With a keen eye on the dynamic U.S. market and the shifting global economy, we collaborate with our co-investment partners to create value, drive innovation, and shape the future of real estate.
Our Growth
Economic and financial strenght of the group
*figures are rounded to the closest number
How do we invest
The criteria that guides the Group’s investment choices are:
People
We are looking for people with high professionalism and with successful experiences participating in the value creation and think and act as entrepreneurs.
Economic and financial results
We are looking for companies that have demonstrated a significant ability to generate cash and profits, with a balanced equity structure.
Competitive positioning
We are looking for companies with a long-term sustainable competitive advantage, that are best in class or are capable of becoming one.
Governance
We participate in the Boards of Administration just to monitor the progress and contribute to the development of company.
Driven by vision. Focused on value.
Portfolio
Orvea is a supermarket chain in Trentino, founded in 1959 by Aldo Bertoldi: today with over 145 million euros turnover it is part of the Gruppo Poli.
Ubika is the real estate development company of our group, committed to creating innovative and sustainable projects. Through various initiatives, Ubika transforms urban spaces into places where living is a pleasure, creating value for cities and people.
Walliance is a leading ECSP in europe, for real estate and renewable energy investments. We leverage cutting-edge technology to make investing smarter and more accessible. Additionally, Walliance offers expert advisory services tailored to real estate investors.
Satispay is an app that lets you pay in stores,
exchange money with friends, purchase services, invest and save in a smart way.
Serenis is an online medical center dedicated to your physical and mental well-being, offering professional support through therapy, medical consultations, and personalized care—all from the comfort of your home.
Banca Aidexa is the new fintech exclusively dedicated to small businesses and freelancers, which speeds up the access to credit with a simple experience and a surprising innovative approach.
WAO is a proptech startup specializing in the design, implementation and management of smart and innovative co-working and co-living spaces.
Pinsami is based in Reggio Emilia and specialises in the production of Italian artisanal Pinsa, a company with emphasis on craftsmanship and on Italian culinary tradition. This investment has been made through a SPV.
DupliClick is the food e-commerce company of Gruppo Poli with shopping delivery points in Trentino Alto Adige and Veneto (Italy).
Digital Riot is a creative studio founded in Lugano that develops creative solutions for small and big brands alike, builds authentic product, identities and much more.
MishiPay empowers shoppers to scan and pay for their shopping with their smartphones, rather than wasting time queuing at the checkout.
Crowdcube is a leading equity crowdfunding platform for entrepreneurs of start-ups and growing businesses to connect with potential investors.
Forget About Hospitality is a new NYC-based high-hospitality venture developed with Testa Group, Chef Alberto Marcolongo, and Federico Pavan. The project aims to bring Italian aperitivo culture to New York, combining high-level food and drinks, while evolving into a broader, full-service hospitality platform.
La Finanziaria Trentina is an investment company from Trentino which aims to invest resourcesclocally and ethically, to encourage growth of the local economy.
Living Alberione is a real estate development designed by our Real Estate subsidiary Ubika, to give to the city of Trento a place where it is nice to come home.
Oval is the smartest solution for digital natives to manage their personal finances all in one unique, intuitive app.
Zing Zing was a UK company founded by Josh Magidson, created after selling his business start-up to Just.Eat, with the idea of starting to produce the best Chinese take-away in the world. The company closed its dark kitchens in 2020 following the Covid pandemic.
Starteed is a crowd-company that develops solutions in the crowdfunding market with the aim of providing customized technological infrastructures.
FT Real Estate was a real estate investment company of La Finanziaria Trentina group, now incorporated within the latter.
Le Cicogne is a company where you can find your babysitter thanks to more than 56,000 babysitters and nannies throughout Italy, through an App. Today it is part of the Orienta Group.
A FrescoFrigo is a high-tech unmanned retail point, from which people can get healthy fresh food within their building 24/7.